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AI platform phiNet
Web development for phiNet, a company that develops energy products, services and platforms with artificial intelligence. The project also considers the creation of presentations and the planning of an explanatory video.
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Planning
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Lean Canvas Definition
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Content map
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Brand identity adjustments and video coordination
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Wireframes
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UX writing for the main website and sub-projects
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High fidelity prototypes in Figma
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Client: Phineal
Year: 2021
Design by: Isidora Escobar
The challenge
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The Phineal company was looking to order its sub-brands, for this they put me in charge of renewing the design of the phiNet website.
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The design challenge was to define what the brand was and how to show the idea to potential clients. The main difficulty in this task was being able to explain a project that belonged to a main brand (Phineal) and sub-brands (Neuralsun, GTIME, phiNet Voyager)
The process + Results
I started by defining a Lean Canvas together with the founder of the brand to achieve a definition of the value proposition and work around it.
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The first step was to organize the large amount of information that phiNet gathers, from explaining what artificial intelligence is to preparing the measurement product sheets.
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Design prototypes in Figma for both desktop and mobile versions. This version is now complete, but not yet fully scheduled for release.
