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Blockchain-energy platform: Pulse


Development of a clean energy traceability platform based on Blockchain. The project was made up of 9 sub-units to be developed: Web Pulse, Energy Map, QR scanning App, Dashboard for companies, Certificate and Energy Seal.

  • Planning

  • Organization and guide for workshops

  • Research, interviews with end customers and stakeholders

  • Product development support

  • Definition of users, development of User personas and Journey maps

  • Card sorting process

  • Content map

  • Definition of Lean Canvas with main client

  • Brand identity development and brand video coordination

  • Wireframes

  • UX writing for the main website and sub-projects

  • High fidelity prototypes in Figma

  • Development of style guide in Figma

  • Adaptation of elements for programming


Client: Phineal - Transelec

Year : 2020 - 2021

Designed by: Isidora Escobar (Lead) + UI designer

The challenge

The start up Phineal (Innovation in renewable energies) was commissioned by Transelec (the main electricity transmission company in Chile) to develop a platform aimed at companies that seek to trace and monitor their energy using blockchain, in order to have totally secure data, in real time, and with information transparency, aimed at also reaching the end users of these companies.

The design challenge was really enormous, because in a period of 6 months we had to give life to a technology platform that does not have direct references in Chile, and where, although the base technology was already developed, the business was not yet well defined, but we had to help shape it through the design process. Arriving at a finished and functional product for our client, with a team of only 2 designers and two programmers.

The process

The process started from planning the stages of development, meetings, workshops and deliverables to our clients.

We started by benchmarking international competitors and conducting surveys of potential end users to find out their perception of clean energy and how it influenced their purchasing decisions.

Then we conduct interviews with stakeholders and potential clients representing renewable energy generating companies, based on this, we systematize the information to define the main client segments and create User Personas.

In addition to this, we guide strategic meetings between the team and clients to define the value proposition and establish a Lean Canvas. While at the same time we defined proposals for visual styles to be used.

The next step was to create wireframes and test with potential users to define the style to use. With the style defined, we developed the initial site map through a card sorting process, and subsequent adjustments that emerged from testing and meetings with our clients.

With this defined, we were able to fully advance in the creation of the main site and the subprojects, creating high definition prototypes in Figma, creating all the texts (a challenge in itself was to simplify the complexity of the technical language of the project to make it easily understandable). to finish adapting elements and talking with the developers to solve problems of final implementation.


In this summary of the process, I left aside the parallel process that some of the sub-projects had, such as certificates and seals, since they had their own research, development, and testing process.

The result

We managed to design all the projects in the established time, and launch the main website


Subprojects such as: Certificates, User Dashboard, product seal and app for products, continued to be perfected during 2021.

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