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Isidora Escobar

UX Strategy - UX Research - Design Thinking

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About me

Designer specialized in user experience and brand identity, with passion for research and problem solving, and with plenty of experience on multidisciplinary projects related to sustainability, innovation and technology.

Skills

Programs: Figma, Maze, Adobe Illustrator, Indesign, Photoshop, Miró, Mural, Dovetail

 

Agile and UX methodologies used

• User Research (Surveys, Interviews, Tests).

• Journey Maps, User Personas, User Stories, Lean Canvas, Design Thinking, Design Sprint.

• Information architecture (Card Sorting, Site Map).

• Graphic identity (Moodboards, interactive prototypes in Figma, Design Systems).

• Development workshops.

 

Other Interest or skills

• Ability to solve problems in a practical way and working with a team.

• Responsibility, self-critical work, desires for acquiring new knowledge.

Work experience

Thoughtworks / April 2022 - Today

User Experience Designer

UX and CX design for renowned Latin American Digital Banking, in the area of ​​Customer relationship management helping to design an app within a customer experience management platform in Zendesk.

 

2Brains / November 2021 - April 2022

UX Designer for Caja Los Andes

Conducting research, benchmarks, definition of site architecture, heuristic evaluation, usability tests, adjustments and proposals for navigable prototypes in Figma, creation of internal training in the use of Maze (remote testing tool).

 

Puentte / 2021

UX Designer

Participation in Design Sprint aimed at validating and prototyping a new app of an emerging startup. Co-working sessions, definition of user journey, task flows, wireframes and prototypes in Figma and post-test corrections with users.

 

Phineal Group - Transelec / 2020-2021

UX Lead

  • Development of Pulse, Blockchain traceability platform for clean energy (for Transelec)

    • Design and planning for the development of the Pulse web platform, certification, dashboards (original design and redesign) and microsites for QR.

    • User research (surveys and interviews), guide the definition of the value proposition, journey maps and user personas, site architecture, graphic identity and prototypes in Figma, prototype testing, stakeholder meetings and development workshops.

  • UI design and definition of Phineal sub-brands

    • Redesign of the GTIME website (energy traceability with blockchain) and phiNet (energy information in real time), in addition to the preparation of presentations and infographics.

    • Augmented reality map prototype to visualize renewable energy plants.

 

Lorenzo Marini Group Italy / 2017

Internship in Art Direction (Italy)

Development of experimental alphabets, design for online and offline advertising campaigns, editorial design and presentation development. “Futurtype” alphabet design, later adapted and presented in the “Dal Silenzio alla Parola” exhibit at the 2019 Venice Art Biennale.


AC3E Center, Universidad UTFSM / 2015-2018, 2021

Designer (Corporate identity)

Development of designs for social networks, creation of a bank of images, presentations, invitations, newsletter, triptychs, posters, infographics and annual memory design.

 

Phineal  (Solar energy and innovation)  / 2013, 2015-2016

Strategy, brand identity and UI design

Brand identity development and communication material for Phineal, Solar Robotics and solar energy certificate Sello Sol. Definition of the visual and web structure for Sello Sol platform. Website for Solar Robotics.

 

La Ruta Solar (Solar energy NGO) / 2011-2014

Strategy, Event Planning, Brand Identity and Editorial Design

Event planning and coordination. Design and production of communication and advertising material for events: Solar Race Atacama 2011/2012 / 2015, Zero Challenge and National Solar Toy Cars Championship. Research, development of presentations and sponsorship plans. Design and production of the 2015 CSA magazine.

Education

Diploma in  “Lean-Agile Business Developer” and Scrum Product Owner Professional Certificate

2020-2021, Universidad del Desarrollo, Chile.

 

Master in “Brand Communication, construction and management of the brand” 

2016-2018, Politecnico di Milano, Milan, Italy.

 

Diploma in “Qualitative research, method and practice”

2015, Pontificia Universidad Católica de Chile.

 

Graduate in “Design”

2007-2012, Pontificia Universidad Católica de Chile.

 

Recognitions

 

2nd place of Hackalatam Chile-Finland, challenge Air quality (Team Phinealt), 2021

Project "Neuralsun", a platform that creates a clean energy marketplace using AI.

 

Winning team of Hackathon Hackcovid, category Support for SMEs - University of Los Andes and Puentte, 2020

Project "Experience Chile", a platform that seeks to take the experience of travel to your home.

 

Typographic Project "Futurtype", winner of the "Mobius Awards" in the Advertising category, 2020

Typographic alphabet based on futurism, adapted and presented by Lorenzo Marini Group

 

2nd place of the Hackathon Smart Girls Smart City Lenovo - Comune di Milano, Italy, 2017

Project "4Proof", a platform to encourage programming teaching in schools.