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Blockchain-energy platform: Pulse

Orchestrating Strategic Design, UX Research, Prototyping, and Collaboration with Engineering Teams for Smooth Implementation


Pulse - Transelec - Phineal


2020 - 2021

The Problem


The start up Phineal (Innovation in renewable energies) was commissioned by Transelec (the main electricity transmission company in Chile) to develop a platform aimed at companies that seek to trace and monitor their energy using blockchain, in order to have completely secure data, in real time, and with information transparency.

The design challenge was really enormous, because we had to give life to a technology platform that does not have direct references in Chile, and where, although the base technology was already developed, the business was not yet well defined, but we had to help shape it through the design process. Arriving at a finished and functional product for our client, with a team of only 2 designers and two programmers.

​Main results

  • Designed and planned the development of 9 different products, including the Pulse web platform, certification system, dashboards (original design and redesign), and QR microsites.

  • Conducted extensive user research through surveys and interviews, including at least 7 prototype testing sessions. Facilitated stakeholder meetings and led 8 development workshops to guide the definition of the value proposition, create journey maps and user personas, and establish site architecture. 

The Design Process


The process began with meticulous planning of development stages, meetings, workshops, and client deliverables. We initiated by conducting competitor benchmarking and surveys among potential end users to understand their perception of clean energy and its impact on their purchasing decisions. Subsequently, interviews were conducted with stakeholders and potential clients from renewable energy companies. This valuable data helped us define client segments and create User Personas.

Parallelly, strategic meetings were facilitated between our team and clients to establish the value proposition and create a Lean Canvas. Simultaneously, visual style proposals were formulated. Wireframing and user testing followed to determine the appropriate design style. With the style finalized, an initial site map was created using a card sorting process, which was further refined based on testing outcomes and client feedback.

With a clear direction, we progressed to develop the primary website and subprojects. High-definition prototypes were crafted in Figma, accompanied by carefully crafted text to simplify the technical language for enhanced comprehension. Constant collaboration with developers ensured the successful implementation of the final solution. It is important to note that parallel processes, such as certificate and seal projects, underwent their own research, development, and testing procedures.

Project Stages

Research, strategy, and fast design

6 months

  • Planned stages of development, meetings, workshops, and deliverables to clients.

  • Conducted benchmarking of international competitors and surveys with potential end users.

  • Interviewed stakeholders and potential clients to define client segments and create User Personas.

  • Facilitated strategic meetings to define value proposition and establish a Lean Canvas.

  • Proposed visual styles to be used.



Redesign and improvements

7 months

  • Created wireframes and conducted user testing to define the design style.

  • Developed the site map through card sorting and made adjustments based on testing and client meetings.

  • Created high-definition prototypes in Figma for the main site and subprojects.

  • Simplified technical language for better understanding.

  • Collaborated with developers to address implementation issues.


Device Mockup 01.png

Design of secondary products

5 months

  • Development of 6 secondary products, including a certification system, dashboards, QR microsites, and a virtual reality energy map.

  • Led an accelerated design process that involved conducting comprehensive user research through surveys, interviews, and prototype testing sessions.

  • Developed high-fidelity prototypes .


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