Blockchain platform GTIME
Web design to present and explain the GTIME Blockchain project, consisting of the creation of clean energy traceability energy platforms. The total project consisted of generating a coherent and easy to understand brand message, expressed in the design of a website, corporate presentation and associated infographics.
Lean Canvas Definition
Creation of a map of company projects (to establish associations and differences between projects, as well as objectives for each one)
Brand identity adjustments and explanatory video coordination
UX writing for the main website and sub-projects
High fidelity prototypes in Figma
Final website: https://gtime.io/
Year : 2021
Design by: Isidora Escobar
The Phineal company was looking to order its sub-brands, for this they put me in charge of the design of the renewed GTIME website.
The design challenge was to define what the brand was and how to show the idea to potential clients, the main complexity in this task was the large amount of information, technical knowledge around the blockchain and interrelated sub-projects of the central brand, which it made the initial approach complex even to people linked to the world of energy.
I started organizing the Phineal brand and sub-brands together with the members of the company and especially with its founder.
The base information for the website was obtained from a previous website, work meetings and my own research on blockchain, energy traceability and smart contracts.
The base designs of the web were used as a basis to later develop corporate presentations and infographics.