The Problem

The challenge presented was to reduce the cancellation rate of online subscriptions for users of the MACH digital card who forgot to top up their card.

The Design Process

The process was based on design thinking, with a focus on empathizing, defining, ideating, prototyping, and testing. User research involved conducting 3 interviews with MACH card users, defining a user persona, and creating journey maps for both the initial and final proposal. Also I reviewed international cases and created three different options for a proposed solution.

The Impact of the Solution

As the project was a remote exercise for a job application, final testing was not possible, but I presented three potential solutions for the problem. The proposed solutions aimed to improve the user experience and reduce the cancellation rate of online subscriptions.