Enterprise Design Leadership at GFL 
(2023-2026)

Replaced a legacy AR system in 10 months, redesigning core financial workflows for accuracy and speed at scale.

Replaced a fragmented, undocumented legacy app with a centralized, compliant platform for high-risk pharmaceutical logistics, cutting reliance on manual engineering fixes.

Designed a unified enterprise platform that automates nationwide environmental compliance reporting across Canada.

Rebuilt a legacy customer ecosystem into a scalable, data-driven portal — GFL's first product built with a formal design system.

Led research and prototyping on a data-driven UX strategy to streamline customer service workflows and reduce agent friction.

Ran a heuristic evaluation and redesigned key user flows to reduce drop-off in a new digital banking app.

Introduced Maze into the team's research practice, embedding remote testing into the product design workflow.

Strategic design to increase the engagement with clients

Strategic design and ideation for AI project

Proposed a design solution to reduce subscription cancellations, identifying and addressing friction in the retention flow.